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- The idea has been in development off and on for years. It was time to get it just right for my brand. Working with the Madden team to iron things out, dot every i's, make sure that all the t's were crossed -- once we got that done, everything else was just a matter of going for it. I thought that somewhere in my history I had done something right to be remembered as one of the iconic sportsmen from more than 30 years ago. Madden is still thinking enough of me to do things like this.
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