A logo in isolation can say so much about your business. It provides understanding of your values, culture and ambition. Having a well designed logo sets you apart from your competition. A logo can be a graphical mark like the Nike Swoosh, or it can be the match of text and colour to represent your brand. It may be a combination of both also.
Branding provides direction right across every touch point of your business. It provides narrative, language, photography, font and colour direction alongside your logo to ensure your stakeholders understand acutely the ambition of the business. Branding looks for opportunity and overcomes objection.