Trustpilot is a popular tool for review management and popularly used by many online businesses, to be able to connect to their online customers. They use Trustpilot. They will also gain advantages in their status in the search engine. Continued using of the site, will Increase their sales and social interaction with the consumers. Trustpilot also allows consumers to make their voice heard. Here, they can write their comments regarding their experiences of a certain company’s product or services.