Diablo Immortal has been given an extremely rough ride this model of business which is perhaps not in the way it should given that popular free-to-play competitors like Genshin Impact and Lost Ark have a lot of gacha-based mechanics that attract big-spending "whale" gamer. Diablo's name and reputation among the core PC gaming audience, earned over the span of nearly a quarter century, is definitely an element. It's also the case that Diablo's system is extremely problematic and the nature of Diablo games has something to do with that.

If you purchase legendary crests, you're not purchasing a game of the dice, as the case with the FIFA Ultimate Team card pack, say. You are buying the chance to fill the dice with dice, to get into the game engine and tweak the drop rates (slightly) to your liking. Gaming mechanics are addicting and are not isolated from the addictive gameplay mechanics. They are instead tied directly into combat and loot drops inside the game. Diablo is incredibly well-placed to make this happen. As my coworker Maddy Myers pointed out, these games that focus on loot have always been characterized as slot machines that Diablo Immortal's business strategy makes sense.

Blizzard has taken pains to point out that the monetization of Immortal can be ignored up to the point of the game's final, which is true, and they claim that the majority of players are enjoying playing the game without spending even a cent, which is plausible. However, it's not true that the most enjoyable part of Diablo is playing through the story rather than maximizing the power of your character.

It's also untrue to say that these games have always been designed to stimulate an urge to reach the power limit in the players. For those with a tendency towards gambling addiction, towards the addictive nature of Diablo's item game -and, even more so, both -- the crest system has been deemed to be extremely harmful and can be very exploitative.

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