One of the main differences that’s often drawn between search engine optimization and pay-per-click is that there are industries that cannot advertise through PPC models.

Just a few of these are sellers of tobacco and alcohol, THC and CBD product resellers, retailers of adult products, and anything that Google considers a “weapon,” which includes guns, gun parts, knives, swords, and replicas.

It might look like the economy is all doom and gloom, with consumer confidence at an all-time low and crippling debt figures crushing both the national economy and consumer credit.

But let’s zoom out for a second. If that isn’t true, things will be alright, but even if it is, then it is high-time for you, as a business owner, to cash in.

Five years ago, not many people were talking about AI, at least not in digital marketing, much less artificial engine optimization. Today, it’s the trend du jour, in some circles surpassing talk of SEO strategies.

Because more people are relying on AI in their everyday lives (including in shopping), some eCommerce businesses are wondering what they need to do to get recommended by these models.

Now, for some background. For quite some time, organic marketing channels like SEO have been considered the best in terms of ROI and overall value. Not only do SEO campaigns offer the best return in terms of a dollar figure (usually) they also benefit the company that invests in them in other ways.

So you’re looking for the best eCommerce SEO company to get your online store off the ground in 2026 – or you’re already established but you just need an effective marketing partner to help you build more business in the new year. Either way, i