Warwick NY is often referred to the as the best kept secret of the Hudson Valley. Its well known for apple picking by many and is where Jeffrey LaViano chose to move and reside in 2012. Coming from Bergen County he was attracted to the beautiful farmland, old red barns, and a small town feel, with a tightly connected community. In living there, it became apparent to him that a jewelry store representing fine jewelry and Swiss watches would thrive in this somewhat untapped market.