The way consumers interact with businesses has changed dramatically over the past decade. Today, most purchasing decisions begin with an online search. Whether people are looking for products, services, reviews, or information, search engines play a central role in helping them find the answers they need.For businesses, this shift presents both opportunities and challenges. Companies that appear prominently in search results can attract a steady stream of potential customers, while those with limited visibility often struggle to compete. This is why Search Engine Optimization (SEO) has become one of the most important aspects of digital marketing.