Chinese-owned fashion group Lanvin aims to woo US consumers via Shopify ahead of New York listing
Signage on the Lanvin headquarters building in Paris. Photo: AFP
Signage on the Lanvin headquarters building in Paris. Photo: AFP
A fashion group backed by a Chinese billionaire and named after the French brand it acquired last October has teamed up with Canadian e-commerce platform Shopify to tap American consumers.
Lanvin Group, a subsidiary of Fosun International – owned by Chinese tycoon Guo Guangchang – announced a partnership with Shopify, an Ottawa-based e-commerce website, to bring European fashion brands to the US market.
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