Most Video game marketing agencies use the same tricks but these three are important and vital in marketing your game

Create hype

Creating hype should be done before your game is tossed into the market. If you have successfully created your game, plan accordingly and make people wait for your release.

To make it happen, you can partner with a marketing creation agency and create saturated content that is aligned with the concepts of your game. You can also make teaser videos and promote them.
There are certain steps you could follow to create hype
Advertise in social media
Use YouTube influencers to show the teaser to a huge number of people

Try affiliate marketing with other game creators

By doing these, you can reach multiple people even before the game is out. When this happens there are more chances that you can face more sales on the very first day, when this happens this gives you a push as a game creator. What else do you need more?
After acquiring a community if you interact regularly with your users there are more chances that they will play your game forever, not just for the game but for you too.


2) Social media & influencer marketing

Social media is a wide area where you could get influencers promoting your game, no matter if your game is on the production level, just released or an old game, social media & influencers could create valid content on your game and interact with the audience for promotion.

3) Create & maintain a community

Creating a community and maintaining it for user engagement is the key for you to interact and communicate with people directly who play your game. By maintaining a good relationship with your community you could attract new users who were referred by your community members since gamers talk, you have a wide range of chances in getting your game a new user. You can maintain these customers and use them for your future games as well. Also you can post updates on your game, and let them know about the updates.
Owning a community for your game has many advantages, some are:

Get user reviews
Give solutions to the users
Interact with public &
Get ideas.

Apart from this by owning a community, you create a bond that is unbreakable. Brand owners have also said that people prefer connections over products, this means This is one of the greatest gifts you could get as a game creator. Also by having a 3rd person’s opinion you will get out of box thoughts that will influence your upcoming games. Every action has an impact on the future.

Professional game marketing agencies use these steps while promoting a game for good, use these steps to market & maintain your game like a pro.
more info : https://www.eon8.com/game-marketing-agency/