Affiliate Marketing - How to Get Started in Affiliate Marketing Affiliate marketing is a great way to generate revenue online. It's a low-cost, effective marketing strategy that allows small businesses to grow. The most important thing to keep in mind when starting an affiliate marketing campaign is that you will need to spend time building your audience. You'll need to spend some time blogging, publishing free content, and engaging with your followers on social media. You'll also need to research and test different channels before choosing which to use.