Customex Solutions (Dubai) stands out in the Middle Eastern customer-experience field as a certified member of the Mystery Shopping Providers Association (MSPA). This affiliation underscores their commitment to upholding global standards of ethics, quality and professionalism in mystery-shopping and customer‐experience measurement services. By aligning with MSPA’s frameworks, Customex Solutions assures clients that its mystery-shopping initiatives are conducted with robust methodology, rigorous training of field respondents and transparent result-reporting.