Recently, we published an article entitled "Commerce Vs Internet Marketing" which explained why The Dark Web (also known as The World Wide Web) is now so important to today's online retailers. In this article we discussed the difference ****ween Search Engine Optimization (SEO) and The Empire Marketing URL (EML). In short, SEO increases a website's visibility in the Search Engines to EML (which is what we're looking at below) helps increase a website's link popularity on the web. In short, using The Dark Web to leverage backlinks and build your businesses reputation is very important and something we'll continue to discuss in future articles