Anthony Korculanic-
Social media platforms and outlets initially emerged as streamlined tools for digital communication. With more than half of the world’s population having at least one TikTok, Facebook, Twitter, and/or Instagram account, businesses today do not have to look far to know where their customers and clients are.

Mr. Anthony Korculanic, the president of XO Media Inc. wanted to share his insights and predictions about social media trends that can help companies and firms from all industries improve their marketing efficiencies in 2023.