SEO’s word “penalty” refers to any negative impact on a website’s organic search rankings generated by an algorithm change or a human intervention.

Anything that directly contradicts Google’s Webmaster Guidelines may result in a penalty for your website. The two primary forms algorithm-based, automated, and manual, which is a deliberate punishment for “black hat” behaviors.

Although Google does not refer to these algorithmic hits as “penalties,” the ultimate consequence seems the same to a website owner. It’s as if someone raised a red flag against your website. For more info visit here: https://thatware.co/google-penalty-analysis/