Google Analytics 4: Here’s Everything You Must Know

Google Analytics or GA 4 is the new platform for Google Analytics, which companies need to run by July 2022.In addition to new metrics including engagements, screens, and views, GA 4 currently lacks an API. Therefore, GA 4 is the most recent version of Analytics, whereas Universal Analytics was the previous version. To know more about how Google Analytics is different from GA4 and everything about GA4, visit https://www.ezrankings.com/blog/ga-4/