The bath soap market is being driven by growing population, increase in disposable income, changing lifestyle, rising focus on hygiene, and higher standards of living. There has been a rise in demand for soaps with varied fragrance and attractive designs. The industry is also being propelled by the rising penetration of e-commerce platform in purchase of soaps.

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Bath Soap Market Size, Share, Analysis, Trends, Forecast 2022-2027
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Bath Soap Market Size, Share, Analysis, Trends, Forecast 2022-2027

The global bath soap market size reached a value of almost USD 20.5 billion in the year 2020 and expected to grow at a CAGR of 5% between 2021 and 2026 to reach a value of almost USD 27.5 billion by 2026.