The focus on digital channels and content has led to the convergence of AdTech and MarTech. It only makes sense to combine the power to spark

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Creating the perfect customer journey with AdTech and MarTech | MarTech Cube
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Creating the perfect customer journey with AdTech and MarTech | MarTech Cube

The focus on digital channels and content has led to the convergence of AdTech and MarTech. But how can you connect the two for personalization?