Certainty of outcomes – what does it mean to you? And in percentage terms, how close does your marketing strategy

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Certainty of outcomes – the only goal that matters for marketers today | MarTech Cube
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Certainty of outcomes – the only goal that matters for marketers today | MarTech Cube

Certainty of outcomes – what does it mean to you? And in percentage terms, how close does your marketing strategy get to achieving certainty?