Humans are driven by meaning and purpose same as the corporate entities. How does the branding of stores impact the buying behavior of consumers?

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Most Brands Fail by Stopping Just Short of a Brand Purpose | MarTech Cube
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Most Brands Fail by Stopping Just Short of a Brand Purpose | MarTech Cube

Humans are driven by meaning and purpose same as the corporate entities. How does the branding of stores impact the buying behavior of consumers?