Market entry strategy for a prominent Middle-Eastern money transfer and payments provider

Expand its international remittances and payments offerings into new markets, with a focus on digital services
Key requirements were
Detailed macroeconomic profiling, including demographics and financial inclusion profile of residents – reflecting untapped market potential

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Case Study - Market Entry Strategy for Fintech | Acuity Knowledge Partners
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Case Study - Market Entry Strategy for Fintech | Acuity Knowledge Partners

We conducted expansion opportunity identification: studied over 30 markets, reviewed over 50 competitors and evaluated over 10 targets.