Facial Tissue Paper Market Share, Size, Revenue, Latest Trends, CAGR Status, Growth Opportunities and Forecast 2027

The facial tissue paper sales exceeded 2.5 Mn tons in 2018, and is estimated to exhibit 2.7% Y-o-Y growth in 2019, according to a new analytical study of Future Market Insights (FMI). Evolving consumer expectations regarding attributes of facial tissue papers such as high absorbency, strength, and softness, continues to drive brand owners to take appropriate efforts and deliver value-added, quality products in this highly competitive market. Key players in the facial tissue paper market are focusing on expanding their product portfolio, while strengthening partnerships and collaborations with equipment & machinery manufacturers.

The study opines that supremacy of regular facial tissue papers will prevail, accounting for over 75% of overall volume sales in 2018. Such consolidated position of regular variants can be attributed to their economic nature that suits well for the increasing middle-class population worldwide. However, the upward trend of health & wellness in the recent past has meant that demand for anti-viral and recyclable facial tissue paper continues to gain a gradual momentum in 2019. Concerns regarding environmental impact and burdens on landfills have been necessitating recycling efforts by manufacturers and leading authorities in the tissue paper industry, and facial tissue paper is no exception.

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