Hoteliers must fine-tune their customer’s experience strategy to provide their visitors with an exceptional and personalized hotel experience.Emphasizing the value of customization in the hotel industry Gaining a greater knowledge of client wants and preferences – also known as guest intimacy – allows for the delivery of individualized services that may assist raise customer happiness, cut service costs, and promote visitor loyalty. Finally, personalization may lead to the creation of specialized services based on current tastes, for which visitors are prepared to pay a premium.