If you want to successfully market your brand, a collection also has steps after the samples are made. The major instrument for selling your collection is the photo session, commonly referred to as a campaign or Lookbook Photoshoot.
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Planning your Lookbook Photoshoot: Useful Tips
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Planning your Lookbook Photoshoot: Useful Tips

The major instrument for selling your collection to buyers is commonly referred to as a campaign or Lookbook Photoshoot in the fashion business.