Royal Challenge Whisky brand

One of the best-selling whiskies in the world, Royal Challenge comes from India, where most of its sales take place. It is a combination of malt whiskies made locally in India and in Scotland.

Brand Highlights
Shaw Wallace created the original Royal Challenge in India and launched it in the early 1980s. The brand was relaunched with fresh packaging and marketing designed by Ammiratis Puris Lintas in March 2000.

Five years later, Shaw Wallace was acquired by United Spirits Ltd (USL), a company in the Diageo group; however, Shaw Wallace and USL united on April 1, 2008, making Royal Challenge a USL brand.

The Royal Challenge packaging was redesigned by Claessens International, who were engaged by the UB Group in the same month.

At the Wine and Spirits Wholesalers of America Conference in April 2012, American United Beer & Spirits (UBS) formally debuted Royal Challenge in the United States.

Product Flavor
The nose is delicate and sweet with a hint of caramel, black tea, honey, and the citrusy sharpness of lemon zest.

At first, the flavor has a hint of black tea with lemon and honey. This is followed by a rush of clove and, in the background, undertones of caramel and brown sugar.

Its finish is long and consistent with the flavor.

See more: https://barcodelive.org/barcod....e/royal-challenge-go