FOMO v/s JOMO – Marketer’s Guide to Emotional Persuasion

In the world of digital marketing, emotions run the show. Whether it’s the rush of “I can’t miss out!” or the calm joy of “I’m good where I am,” emotions like FOMO (Fear of Missing Out) and JOMO (Joy of Missing Out) hold massive power over consumer behaviour. Let’s dive into how you, as a savvy marketer, can use these emotional triggers to elevate your digital marketing campaigns.

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