Precision Marketing 2.0 – A Journey from Billboards to Algorithms

Ever wondered why you’re suddenly bombarded with perfume ads while doom-scrolling on social media, just after searching “perfumes to buy” on Amazon last night?

That’s the power of precision marketing in today’s digital age. Advertising has come a long way from spotting a new car on a billboard on your way to work to seeing ads for products you casually mentioned in a phone call with a friend. Welcome to the era of hyper-targeted marketing, powered by the vast digital ecosystem.

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