Fonts have feelings too! How type influences perception.

Yes, you heard that right. Fonts have feelings too!

The typography we choose plays a huge role in giving human traits to non-human things. Just like clothing shapes how people perceive us, fonts shape a brand’s personality. The way we dress ourselves influences impressions, likewise, the fonts we select “dress” our brand.

The subtle art of humanizing a brand isn’t just about the words themselves but how they’re presented. Ever wondered why luxury perfumes and beauty brands use elegant cursive fonts while sportswear favours bold, brash typefaces? Or why food brands lean toward red and yellow while hospitals often use blue? (Colour psychology is a whole other topic, but for now, let’s stick to fonts.)

https://www.3dotsdesign.in/blo....g/fonts-have-feeling