Digital Marketing is the practice of promoting products, services, or brands through online platforms to reach a wider and more targeted audience. Unlike traditional marketing, it leverages channels such as search engines, social media, email, content marketing, and paid advertising to engage with potential customers in real time. With the rise of the internet and smartphones, digital marketing has become essential for businesses to build visibility, generate leads, and drive sales. It includes strategies like SEO for improving website ranking, social media campaigns for audience engagement, pay-per-click advertising for quick results, and analytics tools to measure performance and optimize campaigns.
https://skillsmatrixacademy.co....m/digital-marketing-