Search Engine Optimization (SEO) is the process of improving a website’s visibility on search engines like Google, Bing, and Yahoo to attract more organic traffic. It involves optimizing on-page elements such as keywords, meta tags, headings, and content, as well as off-page factors like backlinks and domain authority. Technical SEO ensures that the website is fast, mobile-friendly, and easy for search engines to crawl and index. With effective SEO strategies, businesses can rank higher in search results, reach the right audience, and build long-term credibility online.
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