Criteria for determining well-known trademark in India

The term ‘well-known trademark’ refers to a mark that has become so well-known to a substantial segment of the public through its extensive and continuous use. Use of the mark in relation to any other goods or services by another party may be taken as indicating a connection between the two parties.Individuals/ Companies that have acquired immense brand value, reputation, and goodwill in India through their trademarks should get the trademarks included in the list of well-known trademarks to safeguard themselves from future infringements and dilutions.
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