What are impressions vs clicks?

Impressions and clicks are two important metrics in digital marketing and advertising.

Impressions refer to the number of times an ad or a web page containing an ad is displayed to a user. This means that an impression is counted each time an ad is shown on a website, app, or social media platform, regardless of whether the user interacts with it or not.

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How to benefit facebook marketing api?
The Facebook Marketing API enables developers to programmatically access data and take action on ads, pages, and other objects. This allows developers to create powerful tools and apps that can automate and optimize their marketing campaigns. With the API, developers can build custom tools to monitor campaigns, track performance, and create dynamic ads. Additionally, developers can use the API to automate tasks like creating ads, updating ad campaigns, and tracking ROI. This can save marketers time and help them focus on more strategic tasks, like targeting the right audience and creating better content. Finally, the API can also help marketers gain insights into their campaigns and target their audiences more effectively.
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