Hiring the right graphic designer is crucial, as the wrong choice can harm your brand. Studies show that weak brand identity can reduce revenue by up to 20%, while design-driven companies significantly outperform competitors highlighting the value of skilled design.One major mistake to avoid is hiring a designer without strong technical skills. A professional graphic designer should be proficient in tools like Adobe Photoshop, Illustrator, and InDesign, and have a solid understanding of typography, color theory, and branding.
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