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Tracking Website Traffic:
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Google Analytics 4 tracks website traffic using a tracking code that you add to your website's HTML contains data on each visitor and sends it back to Google Analytics 4 for analysis.
User behavior analysis:
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Marketing Campaign Analysis:
Google Analytics 4 is useful for analyzing your marketing initiatives as well. You may operate it to monitor the success of your marketing initiatives, including Google AdWords, social media advertisements, email campaigns, and others. You can witness how many people click on your advertisement, how many of those people convert, and how much money is made. For maximising your marketing initiatives and raising ROI, this information is valuable.
Customizable Reporting:
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Integration with Other Google Tools
Google Analytics 4 incorporates seamlessly with other Google software tools, such as Google Ads and Google Search Console. This permits you to integrate data from numerous sources and get whole insights of your online presence. For example, you can see how your Google Ads campaigns are performing in relation to your organic search traffic.
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Conclusion:
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