The sugar substitutes market is experiencing robust growth driven by rising consumer demand for healthier alternatives to traditional sugar. Increasing awareness about the negative health effects of excessive sugar consumption—such as obesity, diabetes, and cardiovascular diseases – has led consumers, food manufacturers, and governments to seek alternatives. Sugar substitutes market size is projected to reach USD 24.3 billion by 2028 from USD 18.8 billion in 2023, at a CAGR of 5.2% during the forecast. Sugar substitutes, including both artificial and natural sweeteners, are becoming essential components across food, beverage, pharmaceutical, and personal care industries.

What Makes Xylitol A Fast-Growing Segment in the Health And Personal Care Sectors?

Sugar substitutes such as xylitol are rapidly emerging as a significant segment in the health and personal care sectors, particularly due to their dental-friendly attributes. Approved by the FDA and the European Union for oral health applications, xylitol is recognized as a “tooth-friendly” ingredient commonly found in toothpaste and various chewing gums. Its effectiveness in preventing plaque formation and stimulating salivary enzyme production makes it a valuable asset in dental care. Furthermore, consumers are increasingly recognizing the benefits of sugar substitutes like xylitol in dental products, appreciating them as a less bitter alternative for oral healthcare.

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