Search engines used to be predictable. You optimized for a keyword, hoped for backlinks, and waited for the algorithm gods to smile upon your domain. Then came AI-driven search—tools like ChatGPT, Perplexity, and Google’s Search Generative Experience. Suddenly, users weren’t scrolling through blue links; they were reading synthesized, conversational answers. That shift quietly gave birth to a new discipline: Generative Engine Optimization services.